Step 1
Create transparency around existing pricing and discount logic
For established companies that want to combine experience with modern pricing.
We support established businesses that want to preserve what works, advance their pricing deliberately, and obtain an objective assessment of their starting point.
Step 2
Define decision guardrails together
Step 3
Embed changes effectively in sales and leadership
What modern pricing must accomplish today
Successful pricing is not a numbers game; it is systematic planning for profitable decisions. It connects strategy, sales, and operations so value is not only created but also captured.
Make margin visible
Make contribution margins transparent at the customer, product, and service level instead of looking only at total revenue.
Accelerate decisions
Create clear guardrails for discounts, terms, and approvals so quotes become faster and more consistent.
Manage growth
Align pricing models with predictable recurring revenue without losing market acceptance.
Enable sales
Define value narratives and negotiation boundaries so prices are easier to uphold internally and externally.
Why pricing has an outsized impact on profit
Example for a company with CHF 3 million in revenue and a 10% net margin. For consistency, we assume 60% variable costs, a 40% contribution margin, and fixed costs that remain constant in the short term. Compared with volume or cost effects, even small improvements in pricing quality directly affect profit. Here, a 1% price increase produces a 10% increase in profit.
| Scenario | Revenue impact | Profit impact | Assessment |
|---|---|---|---|
| +1% price (at the same volume) | +30’000 CHF | +30’000 CHF | At the same sales volume, a price improvement has an almost one-for-one short-term impact on profit. |
| +1% volume | +30’000 CHF | +12’000 CHF | Additional revenue contributes to profit only through contribution margin (40% in this example). |
| -1% variable costs | ±0 | +18’000 CHF | Powerful, but often slower to realize than pricing initiatives. |
Conclusion: Pricing is not simply another lever; it is often an underused path to meaningfully higher profitability.
From legacy pricing to an effective pricing architecture
01 Diagnosis
Where is your pricing losing value today?
We identify the biggest performance levers in your current pricing and discount logic—quickly, factually, and without unnecessary theory.
02 Design
Which pricing architecture fits your business model?
Together, we develop an actionable target structure for pricing logic, packages, terms, and governance rules.
03 Implementation
How does the new logic work in daily operations?
We translate strategy into practice through quoting processes, guidelines, decision routines, and enablement for leadership and sales.
04 Sustainment
How does the lever remain effective over time?
With KPIs, a review cadence, and clear ownership, pricing remains a management tool rather than a one-time project.
Signs that pricing should be a priority now
- Revenue is growing, but net profit is not keeping pace.
- Discounts, exceptions, and special terms have accumulated over time and are difficult to manage.
- Additional services are frequently delivered but not consistently monetized.
- Quotes take too long or depend on too many individual decisions.
- New pricing models are emerging in the market, but an objective assessment is difficult.
- Succession, a sale, or scaling is approaching and requires strategic pricing decisions.
When we may not be the right fit
- standalone price-list creation without links to strategy, margin, and execution
- isolated competitive comparisons without connection to your business model
- short-term discount campaigns without a structural improvement approach
- one-off questions without a willingness to embed decisions in daily operations
Our work creates the most value when pricing is treated as a strategic management discipline with a clear commitment to daily execution.
Find out whether your pricing logic contains untapped potential
Start with the pricing logic check. In just 2–3 minutes, receive an initial assessment of your current pricing—without registration or sensitive financial data.